Editorial Lead
Spends most of her week testing real Squarespace, Wix and WordPress sites with free tools, then translating what she finds into guides without the jargon.
About this blog
The people behind this
A small, independent editorial project focused entirely on explaining website performance in plain language.
Why this blog exists
We kept running into the same conversation. A business owner would mention their website had "gotten slower somehow" over the past year or two, usually without changing anything major. They'd add a booking app, a couple of nice photos, maybe a live chat plugin, and never connect the dots between those small additions and the site feeling heavier.
Most of what we write about isn't complicated once it's explained properly. It's just rarely explained at all, because most technical writing on this topic assumes the reader already works in web development. This blog assumes the opposite: that you run a business, not a website, and you'd like your site to keep up without becoming a second job.
We are not a web development agency and we do not build, redesign or maintain websites for clients. This is a purely educational resource. If something here prompts you to make a change, you're welcome to do it yourself using your platform's existing tools, or bring in whoever manages your site technically.
Who writes this
The team researching and writing these guides
Research & Guides
Focuses on the step-by-step tutorials, walking through each platform's dashboard so the instructions actually match what readers see on their own screens.
Plain language first
If a term needs a glossary, we explain it in the sentence instead.
No platform bias
Squarespace, Wix and WordPress all get covered fairly and equally.
Free tools, always
Every tool we reference has a free tier available to anyone.
No upsell
We don't build websites, so there's nothing to pitch you afterwards.